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BANK FREEDOM LEADS THE WAY IN PREPAID PRICING PRACTICES |
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Card Issuance Fee |
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Card Activation Fee |
There are several costs in acquiring customers including marketing, identification, and card production.
However, the cost to activate a card are very marginal. Due to this we have believed that charging a $9.95 fee for card activation and/or for card issuance would be taking advantage of cardholders and discouraging them from actually activating their card. We built our business model around issuing cards online with no card issuance and/or activation fee. |
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Signature Transaction Fee |
| Prepaid card companies generally earn interchange and reimbursement fees, which include a base rate and transaction percentage from the merchant who is accepting their card for payment known as "Signature Interchange". At the present time we believe that transaction revenue is sufficient and we have never charged our cardholders for those transactions. |
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No Charge for Live Customer Service |
| When a cardholder needs to speak to a live agent with a question about their card we see that as an opportunity for our company to build a long term customer. We look at every call from a customer as a learning experience, not as a revenue stream to make $2.00 off of a confused or concerned customer. Customers are the greatest source of feedback regarding how to improve the quality of the product you are offering. |
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Monthly Maintenance Fee |
| We prefer to not charge a monthly fee for using our card so we waive our Monthly Maintenance Fee when minimum deposit criteria are met. However, if a cardholder decides to keep a card account open for infrequent usage, we then charge a $5.00 Monthly Maintenance Fee to cover the cost and risk associated with keeping the card account open. |
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Load Fees |
| Many prepaid card companies charge a convenience fee for cash loads, direct deposits, bank transfers, sharing funds and for credit/debit card loads into card accounts. There is cost and risk for prepaid card companies for accepting specific loads however we built our business plan to offer an alternative to check cashing that saves consumers valuable percentages of their paychecks. We have never wanted to discourage cardholders from adding additional funds into their account that are trying to avoid a monthly fee or who are enjoying the freedom, safety, and convenience of using a prepaid card for most of their daily purchases. |
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